For our media lesson, we discussed Andrew Goodwin's theory on music videos. He talks about the key features which distinguish a music video as a form. These include:
- There is a relationship between the lyrics and the visuals.
- Relationship between music and visuals (e.g. Pace of music relate to speed of visual)
- Particular music genres may have their own music video style and iconography
- There will be a demand on the part of the record company for a lot of close ups of the main artists or vocalist.
- There is likely to be reference to voyeurism: ( e.g. Something your not suppose to see : looking through a key hole shot)
- There are likely to be intertextual references linking to other music videos or films.
After discussing these theories, we were then asked to analyse some music videos using Goodwin's theory.
Country
: Hoe down throw down by: Miley Cyrus http://www.youtube.com/watch?v=RlnbmZK7GxU
I would say that is music video follows Goodwins theory of the relationship between the lyrics and the visual. This is evident at the beginning of the video where the beats are illustrated through words. For example "Boom Boom Clap..". This video also follows the typical music genre of country music.
Hip Hop/ Grime
: Look what the cat dragged in by: Giggs http://www.youtube.com/watch?v=oIUL10qOeR8
Goodwin's theory in relation to this music video, reveals that this video demands a lot of close up on the main artist and vocalist. It also follows the typical Hip hop/Grime genre, meaning this particular music genre has its own video style and iconography.
Pop:
3 by: Britney Spears http://www.youtube.com/watch?v=QubWKLQUrN0&ob=av2e
This muisic video definitely follows Goodwin's theory of demanding close ups of the vocalist, in this case Britney Spears. There is also a relationship between the music and the visuals. The faster the tempo, the faster the transitions between shots.
Boy Band/ Pop
: Rule the world by: Take That http://www.youtube.com/watch?v=KII1ruAfvsg
This music video follows its particular music genre style and iconography. There are also quite a few close ups of the main vocalists, in this case the whole band.
Heavy Metal:
Thunderstruck by: AC/DC http://www.youtube.com/watch?v=-f1cwycSWq0
This video has a relationship between the visuals and the music. For example the explosions in the video matches the tempo and base of the music.